Anand Mahindra is the chairman and managing director of Mahindra Group
Dr. Pawan Goenka is the Executive Director of Mahindra & Mahindra
Mahindra Trucks - New BLAZO series of HCVs with Fuelsmart Technology
Mahindra today announced the launch of its new HCV truck series, 'BLAZO' with Fuelsmart Technology backed by a superior mileage and service guarantee. The BLAZO series includes haulage, tractor trailer, and tipper vehicles and introduces for the first time, the CRDe engine coupled with multi drive mode features. The Multimode feature will have three modes – Turbo, Heavy and Light, and the driver can switch between these as per the load and road conditions.
The existing range of HCV trucks comprising of TRUXO multi axle trucks, TORRO Tippers and TRACO tractor trailers will continue to be available in its entirety.
Mahindra Trucks also announced a superior mileage guarantee on the BLAZO truck, tipper and tractor trailer series and a 48-hours back-on-road breakdown service guarantee. Popular Bollywood star, Ajay Devgn was announced to be the face of the new campaign for BLAZO series.
Rajan Wadhera, President & Chief Executive, Truck & Power Train & Head, Mahindra Research Valley, Mahindra & Mahindra said, "It is a proud moment for us as we unveil the BLAZO range today. Together with the unheard of mileage and service guarantees which we have announced, I am sure that we will continue to innovate to provide better value to our customers."
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