Racing driver Karun Chandhok attends JK Tyre Off-Road Experience at Auto Expo 2016

• JK Tyre Off-Road Experience zone is an extension of its 360 degree campaign for JK Tyre Ranger Series 

JK Tyre, pioneer of radial technology in India, are showcasing their latest Ranger Series with “JK Tyre Ranger Off Road Experience” zone at 13th Auto Expo – Motor Show in Greater Noida. As the auto and off road enthusiasts gather at one of Asia’s biggest auto shows, JK Tyre brings a unique experiential ride to showcase the extreme off-road capabilities of its Ranger Series SUV tyres. The experiential zone is the on-ground extension of its ongoing 360 degree campaign for the Ranger Series. Recently, JK Tyre also launched an interesting TVC for the Ranger Series tyres. 


JK Tyre’s Ranger Off Road campaign talks about the attributes of the new Ranger Series. The company is reaching out to its new age consumers through a multi-pronged communication approach. The new JK Tyre TVC showcases how the Ranger Series tyres play an important role throughout one’s life. The thought goes on into the social platform where the company engaged with its followers on Facebook and Twitter. The #JKRanger trended on Twitter, creating conversations and reaching out to lakhs of users.

The Ranger Off-Road Experience zone by JK Tyre created at the Auto Expo grounds near Gate no. 10. The excitement of the Auto Expo visitors is testimony to the rising consumer interest in the off-road activities. The participants just have ride with national champions like Hari Singh through a series of hurdles like a 20-feet metallic hill construction, a 12-feet uneven surface made of boulders and a 30o slanted turn. The participants get to experience the thrill of off-roading along with a chance to win exciting prizes.

The Ranger Series is a multi-terrain, high performance SUV tyre series from India’s top most tyre- making brand. With this new product, JK Tyre has set a new benchmark for the future of SUV tyre segment in India. Recently launched Ranger Series is designed to ensure best in class braking in most rigorous conditions.  

The crowds at JK Tyre Ranger Off-Road Experience are a testimony that people want more than just watch new vehicles. They want to be part of the action and enjoy their experience. JK Tyre has brought the off-road experience to the city folks without making them travel to far off locations. 
About JK Tyre & Industries Limited:

Part of the JK Organisation, JK Tyre & Industries Ltd is a leading tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the four wheeler automobile industry. 

JK Tyre has global presence in 100 countries across six continents with six plants in India and three in Mexico. Currently, the capacity across 9 plants exceeds 20 million tyres per annum. JK Tyre pioneered radial technology in India way back in 1977 and today is the leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers tyres for the entire range - Truck/Bus, LCV, Passenger Cars, MUV and Tractors. The company is the manufacturer of India’s largest OTR Tyre weighing 3.7 tons and 12 feet high. 

JK Tyre is a preferred supplier to the automotive Original Equipment Manufacturers and is a partner to some of the biggest names including Maruti Suzuki, Tata Motors, Honda, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan, TAFE, BEML and Caterpillar India. JK Tyre has been ranked no.1 for the third time in the J.D. Power Asia Pacific’s study on Customer Satisfaction. 

In India, its nationwide network comprises of 143 selling locations, 4,000 dealers and over 120 retail outlets branded 'JK Tyre Steel Wheels', which are equipped with state-of-the-art wheel servicing equipment. It has also established 17 Truck Radial Tyre Care centres, which operate along all major National Highways on 365 day, 24x7 basis. JK Tyre has established over 20 truck radial total solution showrooms branded “Truck Wheels”. It was the first to introduce unique concepts like “Dial-a-Tyre” and is the only tyre company to launch a 24x7 on-road tyre assistance initiative called “Fix-a-Tyre”. 

JK Tyre actively promotes various disciplines of motorsports in India and has invested enormous resources towards building its infrastructure. The Racing and Karting programmes are the breeding ground for the country's young motorsport talent and JK Tyre prodigies like Karun Chandhok, Armaan Ebrahim and Aditya Patel have done India proud in the global arena.